Originally Posted by willis
maybe if you don't want to be featured in campaign ads, you focus on truly telling details of a story and explaining it without bias and you won't be such a good sound byte. Stop focusing on getting that sound byte out there first and instead have a thoughtful response and you'll be much less attractive to the campaigns.
Are they serious with this column? I don't regularly read this guy but skimming his other articles he doesn't seem that bad. but still, quite ironic for journalists to love the sound byte then complain when it works.
Sound byte is just the PC term for out of context statement. It's not their fault campaigns take fragments of stuff they say to make their lies sound legit and that was the point being made in the column.
The example given is a text book example, a matter-of-fact statement that made up about 1% of the total story being used, out of context, to make Obama look bad. This is a real problem and it's good that a journalist was willing to risk getting their name dragged thru the mud and complain. With luck more journalists will speak out and this practice will stop lending legitimacy to attack ads.